SuperCreativity Accelerating Innovation in the Age of Artificial Intelligence

Creativity is no longer optional. It is fast becoming the defining human advantage. As artificial intelligence reshapes every industry, one human capability is rising faster than all the others: creativity. Yet most people either don't believe they have creativity or never take the time to develop it. In SuperCreativity, internationally recognised keynote speaker and AI advisor James Taylor explains why the age of the lone genius is over, and why the future belongs to those who know how to collaborate creatively with other people and with artificial intelligence. It is a practical field guide for leaders, professionals, and teams who want to solve complex problems, drive innovation, generate better ideas, and remain relevant in an AI-augmented world. Drawing on eight years of research and work with Fortune Global 500 companies, SuperCreativity introduces a modern framework for understanding how creativity actually works today. Taylor shows why collaboration rather than individual brilliance drives breakthrough ideas and how artificial intelligence can expand human imagination rather than replace it. At the heart of the book is the Eight Ps of SuperCreativity, a clear and practical model for creative performance: Purpose, Personality, Practice, People, Process, Place, Product, and Persuasion. Throughout the book, readers are introduced to proven tools and frameworks used in boardrooms, workshops, and innovation programmes around the world. These tools help turn ideas into action, build belief, and embed creativity into everyday work. Crucially, SuperCreativity demonstrates that creativity is not a fixed trait, but a capability that can be learned, practised, and amplified through deliberate collaboration between humans&nb