Fashion Merchandising An Introduction

Dr. Zeba Jamal is currently working as Assistant Professor in the Department of Apparel and Textile Science, College of Community Science, Acharya Narendra Deva University of Agriculture and Technology, Kumarganj, Ayodhya. She has an experience of teaching and research of over 3 years. She had cleared ICAR JRF, ICAR SRF and UGC JRF. She has published about 35 research papers, review papers, popular articles etc and also sports 3 national awards. She has been an active speaker on All India Radio for about 16 years. Her specializations are Technical Textiles, Functional Finshes, Traditional Embroidery and Retailing & Merchandising. Dr. Nisha Arya is currently working as Assiociate Professor in the Department of Apparel and Textile Science, IC College of Community Science, Chaudhary Charan Singh Haryana Agricultutral University, Hisar, Haryana. She has an experience of teaching and research of over 12 years. She has guided about 15 Masters and 5 Doctorarte students. Her specialization are Computer Aided Designing and Apparel & Textile Designing.