Barriers For The Growth of Sports Market: A Study in Indian Context

Sports industry is a multi-billion dollar industry and contributes to the GDP of any country. This book holds due importance as it gives detailed description of sports, its components, the sports industry and most importantly the factors that are crucial for the success of this industry. The main objective behind this book is to understand the barriers and their impact on the sports business. Also to recommend some strategic measure to those involved in the sports business so that they can manage their response to those factors which can have a substantial impact on them. The location selected for the research is Football Chowk in Jalandhar (India) in which sports businesses export footballs for various Sports Events.