If Aristotle Ran General Motors The New Soul of Business

Discover the secrets to building great morale and productivity in your organization, drawing on the timeless wisdom of classical philosophy.
In If Aristotle Ran General Motors, Tom Morris, who taught philosophy at Notre Dame for fifteen years, shares the knowledge he garnered from a lifetime of studying history's wisest thinkers and shows how to apply their ideas in today's business environment. Morris finds inspiration in the teachings of a wide array of thinkers from many different traditions and eras, including Aristotle, Confucius, Seneca, Saint Augustine, Ralph Waldo Emerson, and Abraham Lincoln.
By looking at the inside workings of various businesses, from GE to Tom's of Maine, Morris demonstrates why any company that is serious about attaining true excellence must adhere to four timeless virtues first identified by Aristotle: Truth, Beauty, Goodness, and Unity. He argues that the most successful companies encourage a corporate culture that ensures all interactions are infused with dignity and humanity. The book provides clearly stated strategies for how everyone can make these qualities the foundation for their everyday business and personal lives.
If Aristotle Ran General Motors presents a compelling case for a new ethics in business and for a workplace where openness and integrity are the rule. It offers an optimistic vision for the future of leadership and a plan for reinvigorating the soul back into our professional lives.