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Business Research Methods and Statistics Using SPSS

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Beschreibung

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research,...

Beschreibung

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

 

The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:

- Understand the importance and application of statistics and quantitative methods in the field of business

- Design effective research studies

- Interpret statistical results

- Use statistical information meaningfully

- Use SPSS confidently

Rezension

It seemed like a good book but our students have some problems with it. I am still looking around to find a text that is appropriate for undergraduate students.
The content of Burns is fine but the examples of how to run SPSS are lacking. Christo Robberts drupal 20130411

Produktdetails

Einband

Taschenbuch
Erscheinungsdatum

20.11.2008
Verlag SAGE Publications
Seitenzahl

558

Produktdetails

Einband

Taschenbuch
Erscheinungsdatum

20.11.2008
Verlag SAGE Publications
Seitenzahl

558
Maße (L/B/H)

23,5/19,1/3 cm
Gewicht

1028 g
Sprache

Englisch
ISBN

978-1-4129-4530-1
EU-Ansprechpartner

Kolibri 360 GmbH
Ettore-Bugatti-Straße 6-14
51149 Köln
DE
produktsicherheit@kolibri360.de
Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road
EC1Y 1SP London
GB
orders@sagepub.co.uk

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  • Produktbild: Business Research Methods and Statistics Using SPSS
  • Produktbild: Business Research Methods and Statistics Using SPSS
  • PART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT
    Research, Statistics and Business Decisions
    Contrasting Philosophies and Approaches to Research
    Ethical Issues in Research
    Selecting the Topic and Conducting a Literature Review
    Theory, Problem Definition, Frameworks and Research Design
    PART TWO: ENTERING, DESCRIBING AND OBTAINING DATA
    How To Enter Data into SPSS and Undertake Initial Screening
    Describing and Presenting your Data
    Normal Distribution, Probability and Statistical Significance
    Sampling Issues
    Hypothesis Formation, Types of Error and Estimation
    Power and Effect Size
    PART THREE: STATISTICALLY ANALYSING DATA
    Hypothesis Testing for Differences between Means and Proportions
    Analysis of Variance Techniques (ANOVA)
    Chi Square
    Methods of Correlation
    Testing Hypotheses of Relationships
    Prediction and Regression
    Reliability and Validity
    Factor Analysis
    PART FOUR: SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT
    Attitude Questionnaires and Measurement
    Structured Interview and Questionnaires Surveys
    PART FIVE: REPORTING AND PRESENTING RESEARCH
    Writing Up and Communicating Research